The ad did its job, the page did not
Your ad got the date. Your landing page showed up in sweatpants and asked for a phone number. That's the quiet reason a lot of good ads look bad in the report. You paid for the click, the person arrived curious, and the page sent them straight back out.
The bait and switch
The ad promises running shoes at 20% off. The page opens on "Our Story." Nobody clicked for the story.
The slow dinner
The page takes forever to load on a phone. Your visitor was hungry and left before the starter.
The menu with 47 items
The ad pointed to one thing. The page offers a menu, a banner, a pop-up and three other offers. Too many exits for someone who came in through one door.
The interrogation
Twelve form fields before anyone has said hello.
The mystery button
It says "Submit." Submit what? To whom? For what?
The fix starts with a free test
Show a friend your ad, then show them the page for five seconds. Ask: "What does this page want me to do?" If they hesitate, you've found the leak.
Google charges you twice
Google counts landing page experience as part of Quality Score for search ads. So a bad page costs you in clicks and in what you pay for them.
The cheapest audit you'll do all month
Before you tweak the next ad, open your own page on your phone, on mobile data, and click through it like a stranger.